On one hand there is timelessness and individuality, on the other the perception of Zeitgeist and the contemporary aspect of design as a bearer of the message of its time. AiM, a brand founded by Michaela Hriňová, student of the Tomas Bata University in Zlin, creates mens- and womenswear collections rooted in menswear patterns, elements and the oversized silhouette. At their core always lies a story, transformed into clothing through the brand’s optics.
