NOT ANOTHER CONCEPT STORE | NOT ANOTHER IS AN INTERNATIONAL FASHION PLATFORM THAT IS GIVING ITS AUSTRIAN CUSTOMERS AN ALTERNATIVE SHOPPING EXPERIENCE. ALONG WITH ITS VIENNA FLAGSHIP STORE, NOT ANOTHER´S CAREFUL SELECTION OF A MIX OF BOTH EMERGING AND ESTABLISHED FASHION LABELS CAPTURES THE ESSENCE OF YOUTH CULTURE – IT´S BOLD, ELECTRIFYING AND EVER-CHANGING.

" FASHIONS FADE, STYLE IS ETERNAL."
YVES SAINT LAURENT
" STYLE IS KNOWING WHO YOU ARE, WHAT YOU WANT TO SAY, AND NOT GIVING A DAMN... "
ORSON WELLES
" BE YOURSELF - EVERYONE ELSE IS ALREADY TAKEN. "
OSCAR WILDE
" YOU ONLY LIVE ONCE, BUT IF YOU DO IT RIGHT, ONCE IS ENOUGH. "
MAE WEST
" SIMPLICITY IS THE KEYNOTE OF ALL TRUE ELEGANCE. "
COCO CHANEL