In the beginning there was the vision to develop honest and effective care products for the modern man. Sober wanted to solve the problems we have as men in the bathroom with shaving and skin care. Driven by the search for excellent care for our skin, Sober therefore began researching and developing their own highly effective formulas for cell renewal and reducing oxidative stress in men’s skin. In order to meet their own high standards and to be able to influence the entire development process, they supply quality Made in Germany. Sober not only wanted to create the best products, but also make them as affordable as possible.