It all started 25 years ago, when a Romanian Medicine Graduate had a dream: to create clothes that were practical and feminine at the same time. Her name is Irina Schrotter and today she is living that dream becoming a well-known brand sold across 4 continents, in 17 countries. It is a modern story about believing in your dreams and strengths, in focusing on what women really need to wear-a practical formula that helps them to look powerful, yet feminine. For Irina, clothes shouldn’t be boring and they should help women define who they are and help them to achieve their goals.
She is constantly focusing on shapes and details, creating an everyday wardrobe that can be easily mixed and matched in a generous number of looks. In 2001 the brand went global, presenting its collections at Mercedes Benz Berlin Fashion Week, MQ Vienna Fashion Week and at important fashion fairs in Paris and Milano. It was an instant hit and her creations were acclaimed by prestigious magazines such as Vogue, Style.com, Glamour, Elle, In Style, Grazia and at Le Mag from Euro News Channel.
Today the story goes on with a new chapter and a new destination: China.